TARGET DEMO

Gen Y + Millennials + entrepreneurs

BRAND VOICE + PERSONA 

Newtons law wanted to shake up the perception and practice of law; buck traditions, speak in a new tone, attempt to shed light on "new law". Targeting a new generation of entrepreneurs, young families, business owners, and even pro-bono community initiatives, Newtons needed to speak the same language.

The brand is unabashedly "anti-lawyer", with twists on old traditions and coy references to the changes that new law was bringing to the world. Without sounded petulant or rebellious, Newtons is dress down, playful, yet still professional - just not fancy suit and tie professional. 

SOUND BITE

Today’s new lawyer has been called
to raise the bar.

Forget everything you’ve ever heard about lawyers. Every bad joke, every rigid stereotype, every typecast Hollywood legal beagle. We want to introduce you to today’s new lawyer. One who's socially conscious, curious and consumer focused. At Newton's, we're challenging the conventions of traditional law.

TARGET DEMO

Tech savvy + health conscious

BRAND VOICE + PERSONA

Doctor owned and researched, this app needed to find its voice in an already dominated market.  Viivio is based on years of doctor research and development, but that wouldn't be the sole resonating factor with the target market.

The brand came to life as a storyteller. Recognizing that while everyone means well, it's often tough to stick to a routine. The message was simple and designed around the data available: small things like getting enough rest, drinking the right amount of water, putting in a few extra steps can equal big payouts. Training for a marathon is hardcore, and those people already know how to stay fit.

sound bite

VIIVIO KEEPS PACE WITH YOUR LIFE(STYLE). WHATEVER THE SPEED.

You plan to hit the gym 3 times a week. Go on Monday, work late on Tuesday, skip Humpday, something comes up on Thursday. Now it’s Friday and you’re heading out of town.

DON’T SWEAT IT, you can make up for it in other ways. VIIVIO shows you how.