"Here's an exclusive access, sneak peek inside my portfolio."

TARGET DEMO

Small business owners + entrepreneurs

BRAND VOICE + PERSONA 

The pb+j brand was just that. Like a peanut butter and jam sandwich – approachable, playful, value for the dollar, but also the combination of great ingredients that are simply, better together.

The tone and voice employed those characteristics coupled with completely original design to bring to life a brand persona that was smart, tongue in cheek, people-first and "kick @$% design" second (by a toe nail).

SOUND BITE

Imagine you + us, and us + you. 
We’ll work together to bring your brand beautifully to life in the digital space.

Your business is no joke, and that’s perfect, because we’re serious about our craft too. You see, our team approach (and a dash of love) from concept to launch is the not-so-secret recipe we use to make brands, websites, and digital marketing awesome. Your business is in good hands—we’ve got the street cred, award shelf, and clients-turned-BFFs to prove it.

TARGET DEMO

The lunch crowd + family diners

BRAND VOICE + PERSONA

Amatos is a local Italian sandwich maker that opened its doors over 100 years ago, and is now expanding rapidly across state lines. Although an established eatery with fiercely loyal clientele, expansion plans revealed a brand identity crisis.  It was important to keep their proud history and authentic Italian cooking at the fore, but with a dash of whimsy, and a pinch of Food Network style speak, Amatos could move into any town and draw a crowd.

sound bite

WE'VE BEEN MAKING ITALIAN SANDWICHES SINCE BEFORE YOUR NONA WAS BORN.

It’s a recipe that’s been satisfying the people of Maine for over 100 years. No, it’s not a “secret sauce”, or an “if we told you, we’d have to kill you” technique. People keep coming back to Amato’s for our hand-selected ingredients, bakery fresh breads, and dash of real Italian in every order.