wtf poptivism

A call to arms

Do you know the difference between a pun and a double entendre?

Stay with me Sam. This is going somewhere.

Puns are simple wordplays used for comic effect. That's why they have the propensity to induce eye rolls and audible groans. They're often so overtly 'on the nose'  that the second meaning gets lost or muddied in its lack of subtlety. A double entendre casts an advertent line to a deeper layer of  inference, disguised by its artful innuendo. There are labyrinthine layers of sophistication. To quote Donkey, it's "like an onion". 

For too long, we've treated pop and celebrity culture like a trifling pun. The storylines are too complex, the nuances at times machiavellian, that we as patrons and critics cannot treat any of it as trivial. 

Let's talk about the industry of perception with a critical eye, because whether you're a fan or an iconoclast, you're also a consumer. And with that title, comes the right to actively and earnestly peel back the layers of meaning in every storyline.